guerilla style ads
CLIENT RoadRunner (Auto Inspection)
LOCATION The installation occurred at electric vehicle charging stations and gas stations. The project would be placed on the ground, under the car doors. By targeting locations which are high traffic for automobiles, this would allow for the major audience of car owners, to see the advertisement.
CONCEPT This advertisement acted as a reminder for the consumer to get their yearly car inspected. This is done by an imagery of a mechanic, along with a coupon to direct traffic to RoadRunner.
PROJECT Environmental advertisement
LOCATION The installation would happen along major streets in order to maximize the amount of people viewing the advertisement.
CONCEPT This advertisement is to promote the showing of 28 Days Later at Somerville Theatre. It is a play on the “dead end” sign to say “dead ahead”. Since 28 Days Later is a zombie movie , I wanted to pull from warning about where zombies are like the iconic “don’t open dead inside” scene from The Walking Dead.
CLIENT Action Against Hunger
CONCEPT This installment is to remind people to help those less fortunate like Jesus did. I wanted to play into the symbolism of the body of Christ and had Christ the Redeemer holding bread, ready to give it to others. At the bottom of the statue lies the call to action. Which asks people to donate to the organization to help end world hunger.
LOCATION The installation occurred in Rio, Brazil, on the Christ the Redeemer monument. This would cause it to gain a lot of attention, especially from tourists who have some extra money. They would see the message and hopefully donate to help others.