finding the g-spot
exhibition design
This exhibition explores the Gill Sans “g” through a 3-D construction of the letter. The letter was then photographed in the city to show how type is all around us.
Exhibition Text
letters in the environment
Creating a three-dimensional sculpture of the letter "G" in the iconic Gill Sans typeface offers an exciting blend of typography and sculptural artistry. The sleek curves and clean lines characteristic of Gill Sans pose both challenges and opportunities for interpretation in three dimensions. To bring this project to life, one must meticulously plan the structure, ensuring that each angle and contour faithfully represents the essence of the typeface.
Taking the sculpture to the cityscape for a photoshoot adds another layer of creativity. The urban environment becomes a dynamic backdrop, contrasting the timeless elegance of Gill Sans with the bustling energy of the city. Selecting strategic locations that complement the form and message of the sculpture enhances the visual narrative, transforming each photograph into a compelling story.
As the sculpture takes its place amidst the city's landscape, it invites viewers to engage with typography in a tangible and immersive way. Passersby encounter the familiar letterform in an unexpected context, sparking curiosity and prompting contemplation. Through the lens of the camera, the sculpture becomes a focal point, capturing the essence of Gill Sans and celebrating its enduring legacy in design and communication.